You've likely heard about Google's E-A-T guidelines, but what is E-A -T actually about? This guide will break it down and explains the actions are needed to tackle E-A-T issues in SEO. Let's get started!
Since Google strives to provide its users with the best possible experience, and will reward content that meets the highest standards of excellence with more prominent positions in results of searches (SERPs). Google assesses the quality of websites by examining its own standards for competence, authenticity and trustworthiness.
Why is having knowledge as well as authority and trust important? In the end, it's not as if trust isn't the only factor that matters. Google standards for quality rating aren't the only way to decide a site's ranking.
In essence, E-A-T determines a web page's value. Good raters will keep E-A-T in mind when assessing the extent to which a website or page is able to provide what users require. They will determine whether they're receiving a satisfactory online experience, and whether the content they're looking at is in line with their requirements. If they believe that the user is at ease reading, sharing, and even recommending the content, it's a sign that the website has an E-A-T rating of high quality.
Consider E-A-T as the reason users prefer your site to the competition's. In turn, E-A-T could have a direct impact on the way Google is able to evaluate -- and eventually ranks your site.
Therefore, your website will only be as effective as the effort you invest in it. Since E-A -T can be found at both the page-level and site-level, it is essential to ensure that each part of your website is striving to comply with Google's standards. If your site's pages are categorized as YMYL sites that's even more vital.
Don't trust us to tell you the truth. Google states that a page or site that's not properly E-A-T is "sufficient reason to assign an unsatisfactory rating to a website." Therefore, if you're not a professional or one who is an authority or reliable, your website's page might be deemed to be low-quality.
You must create engaging relevant, accurate, and useful content. You must also make use of E-AT to satisfy the requirements of both high-quality raters and actual users. If you do that, your site is doing exactly what Google would like to see.
E-A-T is important because it assists Google guide users to the most relevant, high quality content to satisfy their question. The process of assessing the credibility of the content will also guarantee the safety of Google's users, particularly those who could be vulnerable to identity theft or fraud. The more information Search Quality Raters offer regarding the efficacy in Google's algorithms, the better the search engine gets in interpreting E-A-T signals. The more advanced Google's algorithm gets more sophisticated, and the better "intuitively" it will be able to reward content of high quality and deflect lower-quality content to the back of the search results.
If you aren't able to demonstrate competence credibility, authority, and reliability in your content, Google will rank your competitors' content and point your potential customers to them instead of your own. Inability to optimize your E-A-T signals could result in lower rankings and less traffic, which means lesser leads, and lower revenue. This is not a good thing for your business.
The concept of E-A-T has always been important, but Google’s ability to measure it and include this information in their decisions for determining where to rank sites has changed over the years.
For example, in early August 2018, many sites were impacted by Google’s core algorithm update that has become known as the “Medic” update.
While unconfirmed by Google, the larger SEO community examined the data and concluded that this update hurt YMYL sites that were not meeting E-A-T expectations. On the flip side, it seems to have rewarded YMYL that met high-quality standards.
The concept of E-A-T has always been relevant, but the way Google is able to quantify it and incorporate the information they collect in their decision-making on where to rank websites has evolved over time. For instance, in the beginning of August 2018, a number of websites were affected by Google's algorithm update, which is now popularly known as The Medic Upgrade.
Although it is not confirmed by Google, the greater SEO community analyzed the information and concluded that the change hurt YMYL websites that weren't conforming to E-A-T standards. However, it appears to have awarded YMYL that met the high-quality standards.
Matt Gore is the search engine specialist at SEO Charleston, An SEO Agency, Located In Charleston, SC 29403. Matt loves creating and ranking websites and assists with various web projects. He believes that your attention should be focused on providing the most optimal user experience. He only employs White-Hat SEO techniques.
SEO Is Crucial For Business Website Success
f you want your website to be successful, it is necessary to have a high search rank. Use this article to improve your strategy and receive better search engine rankings for your site. A basic grounding in the concepts behind search engine optimization will help you implement it effectively on your own site. Search engines decisions regarding your site’s ranked are based on programmed algorithmic criteria. If you do not make the most of your SEO, you may be bypassed by many potential website viewers. Your profits and traffic will grow if you use SEO to your advantage. A mathematical equation is used by search engines to determine what position ranking your website should have. The equations that search engines use to analyze your website content consider various aspects of your site, including the number of visitors. You have less control over the content of links that direct to your site, but these also factor into search engine algorithms.
Increasing Your Company’s SERP Is Crucial
Increasing your position on the search engines is a process that takes time. Put a focus on making sure that your site is designed to be easy to navigate and attractive to both your visitors and the search engine bots. You can incorporate keywords into headings and page titles, not just the main content of your site. Search engines use these keywords to index and rank your site. The keywords also increase your site's relevancy to those terms. It may sound easy to pay to have your site show up at the top of a search engine page, though it is unrealistic for many. These sponsored spots are very high in price and only have approximately three spots available. If you are a Fortune 500 company, you might be able to make good use of sponsored links as a marketing strategy, but it's cost prohibitive for everyone else.
Strike a reciprocal link agreement with other webmasters to gain off-site links. You will be able to optimize your site by adding links to your own on their site and links on their site to yours. This creates a win-win situation for the two of you. A targeted visitor is a person who comes to your website searching for the products and services that you are selling as a result of your advertisements and other work. These are the people who are more likely to bring in business. You can reach your targeted visitors by employing keywords that closely match the search queries they use. Another way to increase targeted traffic is to purchase links on websites that are related to the products and services that you sell. Visitors to these websites are more likely to be interested in what you're selling. Either way, you should see an increase in your Search Engine Result Positioning, (SERP). Every business must use a website to maximize its target market reach. You must have a good website if your business is dependent upon internet customers and sales. There is nothing optional about this! This article has provided you with a few ideas so that you can begin to search engine optimize your website to increase its visibility on search engine results pages.
Improving Your Search Engine Rank & Authority
Your website's search rank has a direct correlation to your success. No matter your level of experience, you can always find new ways to improve your site's search ranking. The tips below will help you achieve that. Before you do anything else, you need to read a good primer on search engine optimization. If search engines had infinite resources, humans would determine how to rank a site. It is a bunch of computers with mathematical equations programmed into them that are making these decisions. The objective of search engine optimization is to gain a higher rank in the search results by taking advantage of aspects of these search algorithms.
There are several ways in which a search engine finds and ranks your site. Many times, keywords are the way your page is found. While ranking, the search engine also considers how often the site is visited and when it was last updated. Though high ranking takes time, be sure to make your site appealing to search engines. Make sure that many keywords appear in your titles and headings. Including those keywords is one of the biggest factors towards your jump in the rankings. But keep in mind that it will take some time to establish your site in the rank and file of search engines. It may sound easy to pay to have your site show up at the top of a search engine page, though it is unrealistic for many. There are some sites that sponsor these types of advertisements, but the costs associated with them are extremely high. If you are a big corporation and make a ton of money, then this may be good for you. However, if you are a regular person, this probably will not work for you in the long run.
Attempt to get other webmasters to make a link-sharing deal between your sites. By linking your site with their site, you will be able to optimize your website for maximum effectiveness. Both you and the other webmaster will see positive results. The visitors you want on your site are the ones who have a reason for being on your site. Targeted visitors are much more likely to become customers. These potential customers have found your site through active research. When publishing content to your site, make sure you add keywords visitors are likely to use to find you. This will increase the number of purposeful visitors to your site. You should promote your website on other websites that your target audience visits. All businesses should have a website. For some businesses, like those that provide services or products online, a website isn't merely a good idea. It's literally an essential business element. You can use the tips in this article to bring more traffic to your site and expand your pool of potential customers.
When Is It Time to Hire A Professional SEO Agency?
Often, hiring an SEO Agency can seem expensive, and you decide to try doing this project on your own. Typically, nothing you do seems to improve your site's visibility. The truth is, you are costing yourself more money in lost revenue, than if you hired a Professional SEO, immediately after launching the website. Each day that passes, you continue to hope, but hope does not put profit into your bank. We strongly recommend finding an SEO Company to work with you and get you on the map quickly. Many companies and agencies will offer you an SEO Audit and provide you a checklist for DIY-SEO for a small fee, but these can be superficial and just lead to more confusion and guessing on your part. We strongly recommend putting a full-blown project in the SEO Agencies hand and allow them to get the work done. We hope this helps.
About The Author
Matt Gore is an SEO Specialist, at SEO Charleston, an SEO Company In Charleston, SC. Matt enjoys designing and ranking top performing websites. He believes that all of your focus should be placed on providing the ultimate user experience and practices utilizing only white hat SEO techniques. Quality content and user experience are the key for website success. SEO Charleston was recently Voted Best SEO Agency In South Carolina !!!
How To Speed-Up WordPress In 2022
We had a client recently ask, “Does WordPress Really Suck”, and my answer was, well it kind-of-sucks. I quickly went on to say that the biggest problem is speed. As an Seo Company, we are constantly faced with optimizing extremely slow WP Sites. WordPress is usually bloated with tons of code and it really effect’s your site performance in a drastic way. And yes, it really sucks does when it comes to load time and site speed scores.
With Google introducing Mobile First Indexing and stating the mobile page speed is a ranking factor, it only makes sense to be concern with the speed of your WordPress Site. Making your WordPress site load faster should be one of your top priorities mainly because it has a huge impact on User Experience and Bounce Rates of viewers.
Why WP Site Speed Is Extremely Important
· User Experience: Slow site speed means higher bounce rate as users visiting the site tend to leave it quickly. This is especially true for a slow website speed on mobile devices. Higher bounce rate means loss of traffic and visitors leaving your site without seeing info products, affiliate links, and ads on the site. Apart from this, higher bounce rate also means lower search rankings.
· Bounce Rates: Users can often time be extremely impatient, clicking a URL, only to quickly leave the page. Google tracks your bounce rates and tends to favor sites with the lowest rate of bounces. Again, speed matters if you want viewers to stick around your site.
· Ranking Factor: Site speed is one of the primary ranking factors and an important part of your site’s SEO. The higher your site’s speed, the more likely it is to be ranked better in search engines. Search engines like Google care about your site’s speed, mainly due to the ad revenue factor; if visitors leave your site without viewing the ads, Google makes less money.
There’s one thing you should keep in mind and it is that higher speed of your site doesn’t lead to higher traffic and increased revenue overnight. In fact, the difference isn’t even noticeable in the short term. However, in the long-run (e.g. 6 months or a year), it would surely impact your traffic and income.
Now there is one more thing you should make note of. All the resources available on this page are 100% free, so you shouldn’t hesitate to take these steps. The changes suggested on this page will help promote your site’s rapid growth and make it more profitable.
Test the Speed and Performance of Your Site
Before you proceed to speed up your WordPress Site, it is recommended that you get a basic idea of how your website is currently performing. Then, once you have taken the steps to improve your site’s speed, you can check its performance with these tests to see how much it has improved. Following are the 3 tests that you should run. Each of these give you different results.
It would also be a good idea to test all the pages of your site and not just the homepage. This is because while the homepage of your site is important, this isn’t actually the page site’s visitors will first see when they get to your website. So, run the tests listed below and take a screenshot of each of the results.
Google Page Speed Insights is the first tool that you should run. This developer tool will give you either 1 or 3 numbers for both Desktop and Mobile.
· FCP: FCP stands for First Contentful Paint. It basically represents the time it takes for the first bit of your site’s content to load. The first bit content of your site could be anything. It could be text, image, etc. It’s basically the first content that fully appears.
· DCL: DCL stands for DOM Content Loaded. This demonstrates how long the full HTML file takes to load for the webpage’s first view.
· Optimization: Optimization assesses your site with regards to its compliance with certain rules. Google provides the optimization score from 1 to 100. This score is very useful. However, you shouldn’t be aiming for more than 85 as from there, the impact on the site’s speed is barely noticeable.
The second test you should run is the Pingdom Website Speed Test. Running this test is quite straightforward. Simply input the address for the webpage of your site that you wish to test and choose the location you want to test from. Obviously, you will get different results based on the location, particularly if it is far from where the servers of your site are. After choosing the location click on the “Analyze” button.
In the results, you will get various comparison numbers, such as load times and performance grade, as well as a lot of insights about how you can effectively speed up your site and a chart displaying each and every file that loaded and the time it took to fully load. This detailed information can help you identify the culprits slowing down your site’s speed.
The third test you should run is GT Metrix. It is a popular website speed test which is similar to Pingdom in terms of what it offers. However, this test also gives different insightful performance scores. This is how the GT Metrix output looks like.
You get page size, load time, a YSlow Score, and a PageSpeed Score. Don’t worry too much about these values and concentrate more on how these values compare across your sites and how the below activities improve each of these values.
Scroll down for detailed information about the numbers as well as the suggestions to improve them.
Once you have a basic idea of the current performance state of your site, it’s time to test your plugins. Start by deactivating plugins one by one and test your site speed as you proceed to see if any of the plugins are affecting your load speed. Alternatively, you can deactivate all of your plugins and test the website speed. If there isn’t any significant difference, then it means your installed plugins are just fine.
Improve Speed and Performance of Your WP Site
This method to improve your WordPress site’s speed and performance takes roughly about half an hour. As long as each image on your website is below 2MB, all the steps will be completed in under 30 minutes but your site speed will significantly increase. In fact, you will be able to cut your page load speed about in half by just following these steps:
Step 1. Compress Your Images
You may think that simply compressing your images before uploading to WordPress is enough, but it isn’t. While resizing your images before you upload them is a good idea, the compression ratio is still not good enough as it should be once they are uploaded. Fortunately, there is a way to counter this problem. You will need to install a plugin called Imagify. It is a tiny yet powerful plugin that compresses each and every image uploaded on your site even further. In fact, it can compress the size of the images to about 66% or 2/3 on average.
After installing the Imagify Plugin, navigate to settings and configure as following:
The “Aggressive” optimization level does not lower the photo quality but it can still manage to compress the files significantly. “Ultra” optimization option compresses the images even further but at the cost of quality.
Once you have selected your preferred optimization level, click on the “Save and Continue to Bulk Optimizer” button. You will be directed to a page where you will be able to use these settings to optimize your images that are already uploaded on your WordPress site. Follow the on-screen instructions and you will be done in a few minutes.
While you can use Imagify for free, it offers limited number of optimizations per month. To compress more images, you will need to sign up for a paid plan.
Following are some tips to optimize your images before you upload them to WordPress:
· Resize Them First: Images over 2MB are not recommended when it comes to using Imagify for compression. This is because compressing images with or over that size will require you to sign up for Imagify paid plan.
· Save Images as JPG Files: JPG files are easily compressed so it is recommended that you save the images in this format. The only time you need to save the images as PNG is when you need any part of them to be transparent.
Step 2. Install A WordPress Caching Plugin
A caching plugin basically creates cached copies of your webpages and stores them on your server. This significantly increases the site loading speed because accessing these cached versions of webpages is faster as compared to running all the code and rendering each and every page on your website every time a user navigates to them. We prefer WP Super Cache
After installing WP Super Cache plugin, navigate to the settings menu and select the “Advanced” tab. In that section, choose the following options:
Blew these options, leave all the boxes unchecked and click on the “Update Status” button to save the changes.
Step 3. Install and Set Up Autoptimize
Navigate to the “Extra” tab and choose the “Combine and load fonts asynchronously with webfont.js” option. After that, click on the “Save” button to save your changes.
Step 4. Consider Switching To Cloudflare DNS
Another free solution that will not only increase your site speed, but also increase security from attacks by hackers. CloudFlare is a no brainer and very easy to install. They provide a Free Next-Generation CDN that will load your site rapidly.
Switching to CloudFlare is free and extremely simple. Go to sign-up for CloudFlare and enter your email address and new password. Next type in your URL and CloudFlare will generate two nameserver addresses.
Next, copy the new nameserver addresses and go to your webhost and change your DSN to point your new CloudFlare DNS address. Propagation to the new nameserver address may take some time, but usually happens withing a few minutes.
Once your site is pointing to CloudFlare, you should notice an immediate increase in site load time. You can take advantage of many features provided by the company in the Setting Section and here is a great tutorial on CloudFlare Settings.
Bottom Line: Yes It Really Sucks, but you can fix it in a few simple steps !!!!
Well we have given you some free tools to increase the performance of your WP Site. These tools are fairly simple to install and we’ve discussed our preferred settings. You could most likely complete this optimization within an hour or so, completely free.
If this seems a bit overwhelming, you may want to consider searching for a professional to get the job done on your behalf.
Matt Gore is search engine optimization expert at SEO Charleston, a SEO Company In Charleston, SC. Matt enjoys building and ranking websites, as well as consults on various web projects. He believes that all of your focus should be placed on providing the ultimate user experience and practices only white hat SEO techniques.